Colin Duff
Founder & CEO
- 20+ years helping leading enterprises get beyond the obvious
- Ex-Deloitte, What If! Innovation (Accenture), senior client-side roles at FTSE 100 businesses
- Created Mosaic’s JTBD series, 20,000+ downloads, #1 template on Miro
Who you’ll work with.
Anna Rusova
Managing Consultant
- Brand and insight consultant specialising in hospitality, design and trend forecasting
- Advised global multinationals, including Marriott International, Accor, Landsec and NH Hotels
- Translates cultural and consumer shifts into distinctive, future-facing brand experiences
Dalila Madine
Managing Consultant
- Design thinking expert, trained at Stanford’s d.school, and chapter lead of OpenIDEO
- Developed and led insight and proposition development programmes across a wide range of sectors
- Built and led large-scale innovation capability programmes
Dominic Ricchetti
Director of Quant
- 40+ years applying advanced analytics to product innovation, customer insight and business decisions
- Led 500+ studies, including conjoint, segmentation, Jobs to Be Done and driver analysis
- Former senior research leader at ServiceNow, Microsoft, Intuit and Dell
How we work.
01
Scale, not spectacle.
We work with large enterprises, where an idea has to do more than test well. It needs enough demand, margin and upside to justify the effort of scaling it.
02
Human-led. AI-accelerated.
We use AI to push the work further, faster, not to outsource judgement. More time to interrogate, iterate and improve the answer.
03
No sacred cows.
We’ll challenge assumptions and say when something doesn’t stack up, even when it’s popular, political or already half-built. You don’t have to agree. But you’ll always know what we really think.
Proof
50+
Enterprise projects
20,000+
JTBD series downloads
9,000
Miro template users