AI Design Sprint The sprint has not changed. The ceiling has.
Bigger bets, stronger prototypes and richer evidence for sharper decisions.
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Bigger bets, stronger prototypes and richer evidence for sharper decisions.
Get the guide
A Design Sprint still answers a critical business question through focused making, testing and learning.
AI raises what the sprint can produce.
Prototyping used to force a single route. AI makes it practical to carry more than one far enough to test properly.
Human judgement in the room. Real users at the point of truth.
Build the evidence base and decision frame.
Lock onto the highest-value opportunity.
Human first. AI stretches the strongest routes.
Stress-test the field and choose what to build.
Build decision-grade routes in parallel.
Real users decide. AI accelerates the read.
Turn evidence into recommendation and roadmap.
A sprint runs on shared context, not a room full of private prompts.
Evidence, prompts and outputs stay visible in the same workspace.
People make the first creative leap. AI stretches and challenges it.
Synthetic users can pre-screen. Final evidence comes from real target users.
Humans commit first. AI challenges before it creates. Every expansion ends in a cut.
The evidence and assets needed to decide and build momentum.
A focused view of the strongest opportunity areas and the assumptions that still need to be tested.
A small number of strong routes made tangible enough for customers and stakeholders to react to.
A clear recommendation backed by real-user evidence, commercial hypotheses and a practical 30/60/90 plan.
Cybersecurity for consumers is a category everyone rates as important and nobody acts on until it’s too late. We designed the trigger that closes that gap, a breach-notification email with one clear thing to do next, and swapped a trading-screen interface for something simpler, almost playful, that told people plainly when they were covered. We also found the opposite of what the internal team believed: VPN wasn’t a feature for enthusiasts, ordinary customers wanted it and couldn’t get it anywhere simple.
Retail customers buying ink in-store, on autopilot, rejected anything that asked them to make an active decision. A discount bundled with an unrelated reward only added confusion, and a plain discount got lost as clutter. What tested well was removing the decision altogether, reframing enrolment as something already in motion, “confirm the journey” rather than “sign up”, carried from the shelf through to the moment the new cartridge went in.
A 26-page practical overview of the process and deliverables.