Guides, toolkits, case studies and templates to help you put JTBD into practice.
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A 33-page practical guide to JTBD, from first principles to putting it to work. It leads the series, and one email gets you all three resources.
20-minute read · The big picture · Both approaches · Worked examples
Get the guideAcross leading global enterprises
9,000 Miro users
Fundamentals explains the thinking. The toolkits show you how to apply it.
Guide
A visual deck that brings the mindset, principles and fit with other methods together in an easy-to-follow way.
Toolkit
Step-by-step instructions, templates and worked examples for using ODI to find underserved outcomes and prioritise opportunity.
Toolkit Coming soon
Step-by-step instructions, templates and worked examples for understanding what causes customers to change, stay or do nothing.
Outcome-Driven Innovation® was developed by Anthony Ulwick at Strategyn. Mosaic’s toolkit is our own, independent application of the methodology and isn’t affiliated with or endorsed by Strategyn.
The Complete Guide, JTBD Fundamentals and the ODI Toolkit. All three, in one email.
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A worked case study and a ready-built template, both using the ODI approach.
Case study
Plaud Note · JTBD / ODI
A worked case study showing how a seemingly well-served category can still contain significant unmet demand.
Read the case study→
Template
#1 JTBD/ODI template on Miro · 9,000 users
A practical workspace for applying JTBD and Outcome-Driven Innovation, with the structure already built in, including the integrated AI workflow.
Open the Miro template→
Also from Mosaic
Bigger bets, stronger prototypes and richer evidence for sharper decisions. A 26-page practical overview of the process and deliverables.
Get the overviewMosaic helps enterprise teams use JTBD to uncover demand, sharpen opportunity areas and make better product and innovation decisions.
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